Inclusive, Data-Driven Marketing Leader
Extensive experience leading teams to success in regulated industries, strategically focused on optimizing integrated marketing solutions
20 Years of Expertise
-
Your website is your storefront, and your visitors expect a simple, elegant and engaging experience. I’ve spent more than a decade analyzing user data and qualitative research to build and optimize digital experiences in the B2B and B2C space. I’ve increased my sites’ conversion rates, improved organic search SOV, and optimized against multiple competing and complimentary KPIs.
-
I’m passionate about leveraging data to create best-in-class digital experiences that further business goals in a measurable, sustainable way. Data informs my overall strategic vision and drives my day to day execution. I’m an expert at translating large sets of user data into meaningful, actionable insights that deliver results. I have 14 years of experience planning, executing, and analyzing A/B and multivariate testing results.
-
When someone gets us, we just know. CRM is both simple and complicated, like any relationship. There is an art and a science to finding the right person in the right place at the right time. I have spent years growing those skills, both through traditional marketing and emerging technologies such as AI. I look forward to what the future can offer us as consumers and marketers.
-
As a Digital Marketer, the key to success lies in partnership across your organization. As Product Manager for Marketing Technology Transformation Squads, I have seen the value of the Technology-Marketing partnership first hand. Of all the feedback I’ve received throughout my career, those that I am most proud of include terms like “connector, culture carrier, and technology partner.”
Experienced with Corporate, Association & Agency Teamwork
American Chemical Society Feb ‘24 - present
As Director of Marketing for the American Chemical Society (ACS), my team furthers the Society’s mission through exceptional brand, product, and targeted audience marketing. We partner across the society to plan and execute multi-channel marketing campaigns aimed at advancing the ACS vision of improving all people’s lives through the transforming power of chemistry.
Morgan Stanley Nov ‘20 - Nov ‘23
As the Head of Site Marketing for the B2C business, I led the prospecting website end-to-end. My team of 9 deployed personalized website content, orchestrated campaigns, and led channel optimization. As MarTech Product Manager, my team spearheaded the on-boarding and upgrading of Marketing Technologies within an Agile environment.
E*TRADE Financial Aug ‘09 - Nov ‘20
As Senior Director of Digital Marketing, I was responsible for both B2B and B2C websites from strategy to creative development and deployment. I led the Site Optimization team, focused on rapid site experimentation. We led all A/B and multivariate tests on etrade.com, optimizing against revenue-driving KPIs such as new client acquisition.
Wunderman Thompson Healthcare April ‘07 - Aug ‘09
As an Account Supervisor, I was responsible for developing and executing CRM plans and cultivating strong client relationships across the agency’s pharmaceutical vertical. I planned and executed marketing collateral for print ads, email, direct mail, video and DTC television ads for a multiple-indication product.
Abelson-Taylor July ‘02 - April ‘07
As an Account Executive, I developed B2B collateral targeting physicians across multiple specialties including oncology, endocrinology, and dermatology. I partnered with clients and creative teams to develop award winning brand campaigns. In addition to brand & sales collateral, I supported Sales, Physician and Managed Care Events & Conventions.
Platform Expertise
Adobe Experience Cloud
Adobe Analytics, Adobe Experience Manager, Adobe Analytics, Adobe Experience Platform, Adobe Express
Search Engine Optimization
Google Search Console, Moz, Screaming Frog, BrightEdge
Other Marketing Technologies
Heap, Tableau, Google Analytics, Brightcove, SundaySky, Jira, Agile Methodologies, Squarespace, Constant Contact