Professional Experience

I’m a results-driven leader with extensive experience in Financial Services and Pharmaceutical marketing. I’ve successfully launched new brands, new websites, optimized existing web properties, managed CRM programs, and on-boarded new Marketing Operations technologies. I’ve led strategy and execution of marketing collateral across B2B, B2C and B2B2C disciplines. I’d like to leverage my 20 years of expertise to help your team exceed their goals.

Morgan Stanley, Arlington VA

Executive Director, Head of Site Marketing

November 2020 - November 2023

  • Spearheaded the vision, strategy, technology roadmap, daily management and end-to-end CMS delivery of B2C website

  • Facilitated MarTech transformation as Lead Product Manager, including gathering requirements, testing and deploying new technology within an agile framework

  • Modernized customer targeting and personalization program by onboarding new marketing technology and refreshing and reworking customer data feed ingestion 

  • Investigated user behavior, leveraging multiple data sources to garner actionable insights that furthered business goals in a measurable, sustainable way

  • Delivered Executive and C-suite reporting for website initiatives, including new launches, user research, site experimentation, and marketing funnel health

E*TRADE Financial, Arlington VA

Senior Director, Digital Marketing

August 2009 - November 2020

  • Optimized prospect conversion rates by planning and executing A/B and multivariate tests on high priority pages and flows via Adobe Target and Oracle Maxymiser

  • Drove improved engagement and retention by revamping Digital CRM program, employing user data to reach the right client with the right message at the right time

  • Partnered with Stakeholders within Product, Marketing, Legal and Creative to develop and deploy content across B2B and B2C websites

  • Oversaw SEO Center of Excellence, monitored keyword ranking, identified opportunities, and executed updates that improved organic search rankings

WundermanThomson Healthcare, Washington DC

Account Supervisor

April 2007 - August 2009

  • Fostered strong relationships with pharmaceutical clients, leading strategy and development of CRM and DTC collateral in agency environment 

  • Developed and executed marketing strategy, print ads, email, direct mail, video and DTC television ads for multiple-indication product

  • Facilitated partnership with B2B leads to drive collaborative patient care by aligning strategy and messaging with ProComm, Sales, and PR partners

Abelson-Taylor, Chicago IL

Account Executive

July 2002 - April 2007

  • Fostered team environment to develop award-winning HCP campaigns for various specialties including oncology, endocrinology, and dermatology

  • Formulated strategies and tactics to blunt branded and generic competitors in the crowded acne market, launching new product that became #1 in the category

  • Delivered educational materials for physicians around new and launching products to be shared both in sales calls as well as on convention floors